Why Witchery is on my radar.
Confession: for the past year, I have had “shopping issues” with Witchery… and by issues I mean I haven’t found anything to purchase in a long, long time… and I’m literally a professional shopper…
I felt the garments were a little underwhelming while the prices were overwhelming and I couldn’t find inspiration from the campaigns, mannequins or in-store visual merchandising.
Oh MY how times have changed!
I recently took a styling client to Witchery (she was in need of basics and Witchery have always remained true to their basics range) and, I swear, we spent the next two hours rifling through the racks, trying everything on and purchasing up a storm. I may have forgotten we were shopping for her and not yours truly…
From the most delicious gold-buttoned blazer and sleek, side-split dress to an incredible silk jumpsuit and striped, unstructured shirting, Witchery is a treasure trove of uber-cool, totally flattering and unique garments that mix-and-match to perfection.
The colour palette is my dream come true (black, white, beige, navy and khaki) and the pieces are updated and exciting versions of the classics. Just the way the Fashion Gods intended.
Did I mention I am seven months pregnant yet Witchery STILL had me running excitedly to the dressing room!?
An hour-deep into our Witchery-induced shopping spree, I took a moment to (take a deep breath) and inspect the campaigns, mannequins and sales team for further signs of a stylish renovation. NYFW eat your heart out. The girls looked incredible in their polished layers and the mannequins encouraged me to look beyond my normal ‘uniform’.
The campaign imagery and look book itself is another article entirely with cutting-edge styling techniques; interesting fashion combinations; and perfectly executed accessorising captured within white-washed stills.
Hook. Line. Sinker.
Witchery, it’s been a while but boy oh boy am I making up for lost time…