2018 Trend Guide.

What the Cool Kids (aka YOU!) will be wearing this season.

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I guess it’s why I ended up working in fashion. As a young girl I remember devouring the deliciously, decadent January issue of my favourite fashion magazines for a glimpse of upcoming “it” accessories, fashion favourites and New Year styling trends.

The definition of an ‘Early Adopter’, I had ZERO shame when it came to flaunting the hottest (and often most cringe-worthy) of trends. Pink, glitter, corduroy flares to my grade nine disco – tick. My eight year old obsession with clogs reached unhealthy levels thanks to Girlfriend magazine and, after many attempts to get me to stop, my high school teachers eventually gave into my passion for over-sized, Nicole Richie-esk sunglasses (even though they definitely weren’t part of the uniform!) because I INSISTED on wearing them on my short walk between classes. True fact.

While I still hunger for that scintillating January issue of Vogue, I now have the experience, knowledge and maturity to cipher between trends and differentiate Investment from a “flash in the pan”. My subsequent purchases are now carefully considered where new season cuts, colours and accessories must both refresh yet sustain the classics I have hanging in my closet.

On that note…

After an extensive few months of fashion research, Instagram stalking, magazine buying and catwalk monitoring, I have managed to collate all trends and pinpoint the EXACT items you need to keep you looking sartorially stylish. Whether you are after a fast fashion fix or a longer-lasting update, these top 2018 trends will satisfy all confidence levels.

Happy reading/ buying! X

The Bum Bag.

When Gucci, Chanel and Vuitton send Bum Bags down the runway, you listen. Functional fashion at your fingertips that makes travelling, location work and ‘Mummy Errands’ (aka both hands required) chic again. While I would love the designer version, I’m setting my sights on this Dylan Kain option.

Styling Tip:

Make sure the belt sits right on your waist (cinch it in baby!) and twist slightly to the side to avoid the dork factor. 

The Maxi Dress.

I can’t stop purchasing maxi dresses. Cool, comfortable and glamorous, the maxi dress is my lazy answer to every lunch, function or work outing this season. Best styled with a statement slide and earring, looking stylish has never been so effortless. If only I wasn’t 17 weeks pregnant - I would purchase this Rat & Boa number IN A MINUTE!

Styling Tip:

Balance your volumes: if the skirt is big, keep the top half tailored and vice versa. Go big or go simple: Look for big, bold prints and colours or keep it simple with a straight through linen number.

Show a little skin: Whether it’s a deep V-neckline, side split, cuffed sleeves or an ankle-skimming hemline, it’s important to show a little skin so the outfit doesn’t overwhelm you.

Posse Label.

Mixing urban vintage vibes with a French twist, this label is Summer personified. Natural fibres and colours in the form of paper bag shorts, button down shirts and lightweight jackets (can we all take a moment to appreciate this denim bomber!?), Posse Label makes Summer dressing easy.

Red.

I want it all, and I want it in red. I came THIS CLOSE to purchasing my Chanel bag in red (I figured it would go well with my permanently red nails!) and these Valentino boots are next on my designer-shoe lust list. For those with a neutral or monochrome wardrobe, red is the perfect accompaniment and is the easiest and most cost-efficient way to update your wardrobe this season. Whether you dive head first into an all-rouge designer accessory or have fun with a pop coloured pair of high-street shades, there’s no denying the power of a red hot accessory.

Styling Tip:

Pair with nude or pale pink for maximum impact.

The Straw Bag.

Stemming from the uber-popular Cult Gaia basket bags (delish), the Straw Bag will be filling your Insta-feeds and shopping baskets very soon. Perfect for beach to bar scenarios, this accessory makes ‘dressing down’ easy.

Albus Lumen.

Run by super stylist Marina Afonina (stylist to Lara Bingle, need I say more?) this label is a hot ticket amongst the fashion pack. Blending a winning combination of quality fabrics, soft layering and quirky details (mother of pearl buttons – YAS), Albus Lumen is the ultimate ‘cool kid’ uniform where the little white dress will take you from brunch and beach walks to dinner and drinks.

Styling Tip:

When designer items have a slightly higher price point, I like to buy a piece for an occasion and ‘debut’ it before working it into my everyday ‘drobe. Ensure the piece you purchase packs a punch for the first outing, but is versatile enough to re-wear across work and play dates.

The Scarf.

A simple way to update your look this season. You can go high-end with fabulous options from Hermes and Dolce & Gabbana (I wish), or you can do as I do and hit up Dissh for a more economical option. I haven’t left the house without one tied in my hair or around my bag handle and, even though I am only wearing denim shorts and a tee, I couldn’t feel more chic or put together. A great way to add a bit of colour/ print into your wardrobe and ideal for the hot summer months ahead where a necklace or bulky bracelet just doesn’t seem as appealing.

Styling Tip:

Silk, linen or cotton options will be your comfiest bet and look for smaller, square sizes that won’t end up bulky or voluminous once tied. Don’t be shy, colour and prints are the point here so think ‘more is more’.